Smartphones are mobile phones that have a high level of capabilities, sometimes with functions that resemble computers. There is no factory standard that defines the meaning of a Smartphone. For some people, a smartphone is a phone that runs on all the operating system software that provides a standard and basic relationship for application developers. For others, a Smartphone is just a phone that provides advanced features such as email (electronic mail), internet, and the ability to read electronic books (e-books) or there is a VGA connector.
The growing demand for sophisticated, portable devices has led to major advances in processors, memory, displays, and operating systems that have been off the beaten track in recent years.
There are so many smartphone brands in this world. This is where the smartphone brands definitely have their own advantages and disadvantages. And every smartphone brand also certainly competes with each other to occupy the position of selling the smartphone market in the world. The ones occupying the sales of the smartphone market in the world are usually the best cellphone brands that are already very well known and have their own brand. For example, the Apple brand. This is where this company is engaged in IT, especially electronic hardware. Such as laptops, smartphones, and tabs. Apple's name is very global. Although Apple is very familiar, there are still many other competitors that can certainly shift Apple's position from the best first position in the world, for example, Samsung and Google.
Currently, there are several smartphone brands that officially market their products in Asia. They are Xiaomi, Oppo, Samsung, Realme, Apple, Vivo, Infinix, Tecno Mobile, Advan, etc. Meanwhile, other brands such as Sony and HTC no longer sell their products. The reason is that it is constrained by the TKDN rules and also because it is no longer sold.
Then local brands such as Mito, Evercoss, and Andromax have also long disappeared. Now there are at least 7 smartphone brands that maintain their existence. They have their own characteristics so they have loyal customers.
1. Xiaomi: Cheap, Quality
Xiaomi which was founded by Lei Jun in 2010 was able to hit the gadget world because it was able to make cheap smartphones go up in class. Until now, Xiaomi is still consistent with producing cheap smartphones but with the specs and quality that are above it. No doubt, Xiaomi has become a brand that ruffles the market and forces other brands to cut their prices. Take for example when Xiaomi was not global, Samsung always issued cheap smartphones with very low and inhuman specs like the Galaxy Y, which required extra patience to use.
But after Xiaomi's success, Samsung couldn't help but issue better specs for the low-cost smartphone segment.
2. Oppo: Camera Phone
Oppo is able to reverse the image of Chinese cellphones being cheap and easily damaged. The reason is, Oppo has managed to focus on premium class smartphones and focus more on camera quality. No wonder Oppo's loyal fans are people who like cellphone photography, or women who like to use cellphone cameras.
In addition, Oppo is also diligent in attracting well-known artists to become brand ambassadors and raises many advertisements.
3. Samsung: Simple, Durable, Stable, Has a Big Name
Samsung's main segment is actually flagships such as the Galaxy Note, Galaxy S, and its foldable phone series, which are exorbitantly priced. However, Samsung is also playing in the mid-range and entry-level segments. For these two segments, people usually choose Samsung smartphones because Samsung already has a big name, looks like it is not easily damaged and is stable, and has proven after-sales service.
Although prices and specs in the mid-range class are often inferior to Xiaomi, Samsung fans are no less loyal and loyal to buying products in this segment.
4. Realme: For young people
Since its initial appearance in 2018, Realme has focused on young consumers, especially Gen Z children. It can be seen from the smartphone designs released by Realme that are often bold and expressive. Although some people also label it as a tacky design.
An example is one of Realme's cellphones which on the back has the words "Dare To Leap" in a striking color. Because the segment is young people, Realme uses the services of Iqbal Ramadhan as a brand ambassador.
5. Apple: Caste and Prestige
Yes, there is no doubt that this Apple iPhone is a very prestigious premium cellphone. Often regarded as an identifier of social caste. Even though those who have iPhones are not necessarily rich people.
However, the price of the iPhone which is getting more expensive in each series makes Apple products feel classy.
Another characteristic of the durable iPhone even though it has been years it still has a price that is not too far away. As well as ongoing iOS support for up to 5 or 6 years.
6. Vivo: Nice Design
Just like Oppo, Vivo is also crazy in marketing because it is still in one group. However, Vivo has often focused on design.
In addition, Vivo also has a large marketing capital by being a sponsor of the World Cup and European Cup. When it comes to quality, Vivo is as good as Oppo.
7. Infinix: Xiaomi Competitor
Infinix is not as famous as Xiaomi, which has entered the European market. Infinix only invaded its market in a number of developing countries. However, Infinix is able to compete with Xiaomi by launching various cheap smartphones with reliable specs such as the Infinix Hot series.
Reviews from gadget reviewers are also fairly positive for Infinix. Some time ago, the boss of Xiaomi Indonesia, Alvin Tse, had an argument with the Instagram admin of Infinix Indonesia because of the problem of posting product comparisons.
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